If you want to be cost effective with your trade show exhibitions or if you are preparing for your first trade show, you should choose cheap trade show displays for the best deal. Trade shows are effective sales devices for growing business, and most new enterprises are not financially strong enough to spend a large amount on an elaborate trade show display, so opting for a cheap display is a good idea. Don’t try to produce a do-it-yourself display, instead, look for experts who can produce cost effective trade show displays that fit your budget.

There are many ways to get cheap trade show displays. First, always consider a rollup or banner display, as they are light, inexpensive, and easy to transport. Banners with graphic headlines can easily attract attention. You can use them anywhere and greatly minimize the cost of your booth. Secondly, if you want to use small space, a tabletop display unit would be the perfect because it is small, light, professional looking, and less expensive than a full booth. Thirdly, if buying would be a problem for you, then you should consider getting a rental display for the tradeshow. You can modify a used display and convert it to fit your needs. You can also form a partnership with someone who is participating in the show in order to share expenses.

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show.

Oracle is an example of a company exhibiting at two trade shows at the same time in the same city. Why does this happen?

Quite simply, each trade show appearance had a different objective. One trade show exhibit concentrated on new lead generation, while the other trade show display’s focus was on new product launches. Even though these trade shows differed, Oracle’s message needed to be consistent in presenting their corporate brand. Trade show visitors may have a different agenda for attending each trade show, but the corporate message must remain consistent and easily identified with the corporate DNA.

Every aspect of trade show exhibit presence also must match up with company promotional materials, advertising, public relations, online marketing, website and direct mail. Companies lose identity when they dilute their image with mixed messages. Marketing pros say the golden rule is to stay true to your corporate message, reinforce the brand, and let everything else follow suit.

Event Marketer Magazine advises corporate marketers to be wary of delegating trade show activities to their product development staff. Product teams understandably tend to focus on products rather than the corporate message. This can seriously undermine the corporate image agenda.

So, in order to avoid mixed messages, pre show briefings with all the trade show staff team are essential. Then be sure to keep communication channels open and ongoing. Be on guard for any off the wall, wacky surprises that could distort your presentation. Also, have company monitors drop in at the trade show booths on the trade show exhibit hall to assure that the discipline of your corporate exhibiting goals is maintained.

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.

More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting attention at neighboring hotels where the trade show visitors are staying or public places where attendees frequent, is a good start. This goes for neighboring restaurants, bus routes, cabs and local night clubs as well.

Increasingly, instead of letting a custom or trade show diplay rental at the expo stand on its own, savvy marketers are adding value by identifying key places outside the trade show to tee up traffic to the trade show display arena.

Event Marketer Magazine spotted three brands that successfully made the tie-in connection to their trade show booth from sites outside the exposition hall.

The first was in Chicago. GE Healthcare launched their campaign, Healthcare Reimagined at the Radiological Society of North America trade show in Chicago in 2005. They were on the lookout for popular locations outside the trade show hall to enhance awareness of their trade show display presence. According to Sean Burke of GE Healthcare’s Diagnostic Imaging and Services, “We were looking for something different that would create word of mouth and buzz.”

The trade show had over 60,000 attendees staying in Chicago. GE came up with the concept of all-white-clad “molecule people” that roamed Chicago sites before and after show hours, in nearby hotels and on the RSNA bus routes, as well as at neighboring restaurants and night clubs.

Wearing branding for GE Healthcare, the all white molecule actors batted around giant inflatable molecule structures and used bubble machines to complete the look and feel of what they wanted to portray. They were able to visually and kinetically capture the health care aspect of GE Diagnostic Imaging. This played directly to the imagery created at their trade show exhibit.

Imagine this – you were talking to your friend about a new product launched by an already established company in the market. You learned about this new product when you were surfing the net but the problem is you cannot remember the name of the product. You tried every possible way you can think of to remember that name but your brain won’t cooperate. And then you remember seeing this leaf-like image that you are sure has got something to do with the company’s name. And then something ignited in your brain and then BOOM! In a split second you remembered the name of the company and its new product. Amazing isn’t it that a simple image left embedded in your mind can help you remember the name that you are searching for. Well, it is probably for this reason that business owners have to put extra effort in designing and choosing their promotional materials.

Banners are promotional materials that can help effectively market your company and its products and services. Most businesses need a good banner because it is what your target customers will see mostly when they are getting familiar with your products. Banners create name recognition, hence when designing your banner it is essential to remember that banner design is not only about graphic creation. There is more than design to banner creation. An effective banner is not only about color, text or images. Effective banners combine quality graphics with special working elements to create exceptional and productive banners.