Buzzworthiness Via Human Motivation

Posted by admin | Posted in Motivators | Posted on 16-06-2010

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Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then you’ve succeeded in doing something that most marketers only dream of.

Let’s take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then we’ll have a better understanding of how to utilize the motivation factors to encourage the viral spread of our message through starting a buzz.

The famous psychologist Abraham Maslow presented what he called the “Hierarchy of Needs”. According to this hierarchy, if a human doesn’t have their basic needs met, then they will be motivated mostly by meeting those basic needs first, giving less importance to the other needs. Let’s take a look at this hierarchy below:

1. Physiological needs: Food, water, shelter, and sex.
2. Safety: Freedom from the threat of physical and emotional harm.
3. Social Needs: Friendship, belonging, and love.
4. Esteem Needs: Achievement, recognition, and reputation.
5. Self-Actualization: Truth, meaning, and wisdom.

After fulfilling one group of needs starting with physiological needs, then we will become more motivated to fulfill the next set of needs, which graduates us to the next set of needs, until we fulfill self-actualization at the top of the hierarchy. This can essentially be seen as a scale of motivation. The things that motivate us are the things that fulfill one or more of our needs.

10 Quick Tips For Creating A profitable List

Posted by admin | Posted in Motivators | Posted on 28-12-2009

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Building and maintaining a high quality list of subscribers is vital to any marketers success. Let’s go over some of the most important steps you need to take to ensure you build a profitable list:

1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you.

2)Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.

9 Secret Ways To Get Valuable Feedback From Your Customers

Posted by admin | Posted in Motivators | Posted on 18-12-2009

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You can learn many things you didn’t know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

-Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.

8 Tips to be Successful with your own JV offer

Posted by admin | Posted in Motivators | Posted on 13-12-2009

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Most likely you have already heard other people getting all excited about JV’s and how they can help you build your online business.

Or maybe you belong to that group of people who are not familiar with JV offers, which is short for joint venture offers… also known as business proposals.

Either way… you can benefit tremendously from the following 8 tips to be successful with your own JV offer. Let’s get started…

1. A JV offer doesn’t require a JV partner to buy your products or services to become a JV partner.