Key producers are profiled. Top Chinese injection molded plastics producers are listed in the producer directory section. Most primary and secondary research was done in China in order to access up-to-date government regulations, market information and industry data.
Data was collected from Chinese government publications, Chinese language newspapers and magazines, Chinese chemical industry associations (including Chinese plastic industry associations, local governments’ chemical industry bureaus) and plastic industry publications. Interviews were conducted with Chinese industry experts, university professors, and plastic container producers in China.
Historical data includes 1995, 2000 and 2005. Long-term development trends are projected to the years 2010 and 2015. Economic models and quantitative methods are applied in this report to project market demand and industry trends.

Chinese Markets for Injection Molded Plastics is a post from: Marketing Blogs | Albrowmarketing.com

Brochure printing is among the widely used printing in business. It is this medium that businesses are able to produce effective brochure prints to be used in order to provide valuable information to clients or customers. Focusing with brochure pints why they are badly needed for your company and for promotions. Brochures had held a great responsibility of bringing out the newest information and latest update about your companies most recent products and services offered in the market. This tool had helped customers to asses and to choose where to get a good service suited for their needs. Mainly in developing brochure prints there are several brochure printing options that will help you come up with your desired brochure prints for campaign.

First you should have a targeted marketing plan. Knowing your audience and purpose will lead to acquire the attention of the readers and end up responding with your companies’ services immediately. Second present your material in the most desirable way in order to generate interest. Making use of a good graphic design and attractive colorful inks can be factors that will help you get the attention that you want. Varying with your purpose and target you can have your brochure prints with bright colors to capture attention or you can have them in simple yet elegant designs to show professionalism. Choosing for the right size can also be a brochure printing option that you have to consider. Brochures can be produced in numerous sizes. Commonly they are literally small but can still have the option as to which size will best fit for your material. And lastly you can opt to choose form the different printing processes, you can have your brochure prints printed digitally, offset, screen, full colors and custom printed. No matter what processes involved for sure your material will stand out.

Generally as an effective means of advertising brochure printing was able to answer the needs and demand of customers needs.

Brochure Printing Options is a post from: Marketing Blogs | Albrowmarketing.com

By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand. For example, if customers associate safety with a certain company, they may infer that any product from that company is safe. Loyal customers of a parent brand may be more willing to try brand extensions. This, in turn, may decrease the cost of marketing the new product. The extension may strengthen the parent brand as well.

Notice I keep using that pesky word “may.” Here’s why: many brand extensions end up disasters, draining the marketing budget and diluting their parent brand in the process. In their rush to grow, even large corporations overlook the simple fact that brands should only be extended when the new product or service addresses genuine consumer needs and is based on accurate knowledge of the parent brand’s core strengths in the minds of its customers. Having more products doesn’t always mean achieving more profit – especially in the long term.

Let me give you a true example of a poorly thought-through brand extension. Not long ago, a leading manufacturer of motorcycles introduced cake-decorating kits. One nationwide survey “awarded” the product “worst brand extension.” After all, the baking world and the biker world don’t seemingly intersect. The product doesn’t seem to fit with the brand’s core values.

What a Brand Extension Should Do:
A brand extension should:
- strengthen the existing brand
- address additional opportunities or find new uses
- bring new users to the brand only if existing costumers are not put off by the extension

A brand should move into a new industry only if it can do so without losing relevancy (i.e., cake-decorating example above). The new market should be a natural fit with the original market, because most brands become linked to a specific industry in the consumer’s mind. As a result, few brands can wander outside their flagship market. Virgin (as in Virgin Mobile, Virgin-Atlantic, etc.) is one example of a brand whose values transcend industry segment.

Another way a brand extension can be successful is by creating a new category versus moving into an existing one, where it may get lost among more established competitors. Before Starbuck’s, who would dream of paying so much for a cup of Joe? Starbuck’s revolutionized an industry with its introduction of a new category: the European-style coffeehouse.

Keeping your focus narrow doesn’t mean you have to carry a limited product line. For example, Starbuck’s has stuck (for the most part) with its original market, but offers lots of choices to that market, including extensions like coffee liqueur. Companies who stay focused on a particular market are perceived as specialists, and specialists are usually thought to know more or be better.

Ask Yourself 5 Key Questions:
If you are considering a brand extension, ask yourself:
1. What is the long-term vs. short-term impact of the extension to my company and parent brand?
2. Is my parent brand strongly associated with a certain product category or can it step into new markets?
3. What value does the extension add to my parent brand?
4. What unmet customer need does the extension serve?
5. How does the extension leverage my brand’s strengths while avoiding its limitations?

As you calculate revenues from sales of your brand extension, be sure to tally up its true costs in terms of brand erosion as well. Maintaining long-term brand health is usually more important than short-term dollars.

Brand Extensions: Is it Time to Broaden Your Horizon? is a post from: Marketing Blogs | Albrowmarketing.com

As is the case with any company, Birkenstocks weren’t always as well known as they are today. In 1897, a man by the name of Konrad Birkenstock developed a theory that would change the world of footwear forever. He believed that if the shape of a shoe were to reflect the exact shape of the foot, improved comfort would be inevitable. Soon after, he designed the first shoe to feature a contoured insole to be used in custom footwear.

Nearly 70 years later while on a trip to Germany, Margot Fraser grew tired of walking and sought relief from her uncomfortable shoes. While at the spa, someone suggested that she try Birkenstocks. In addition to finding immediate comfort, several months after returning home to California, she found that her chronic foot pain had finally ended after years of suffering. Convinced it was the Birkenstocks that relieved her pain, she began importing the German-made footwear into America. This began the Birkenstock Distribution USA, Inc. franchise in California. In 2006, after 40 years of success, Birkenstock celebrates a milestone anniversary after four decades of success in America.

The Birkenstocks footwear line includes footwear for men, women and children. A quality collection of sandals, clogs and other shoes are readily available from the Birkenstocks line. In addition, socks and insoles are available as separate purchases for anyone who wants to experience the true Birkenstocks comfort. With more than 100 employees, 1,800 retail accounts and years of success behind them, Birkenstock USA is poised to continue providing custom footwear for years to come.

Birkenstocks & The Customizable Art Of Footwear is a post from: Marketing Blogs | Albrowmarketing.com

1. Establishment and implementation of enterprise’s development strategy. In China, successful MNCs and foreign-funded enterprise will definitely implement long-term development strategy, adopting a long-term outlook for their business, unlike other unsuccessful companies which do not look far and only concentrate on short-term gains. Besides adopting a development strategy that is of long time horizon, the strategy will need to be a flexible one as market conditions are constantly changing due to the presence of globalization. The enterprise need to be flexible as to react immediately to any changes without affecting its business operations.

2. Leadership of the top management plays a decisive role in deciding the success of the company. In face of greater competition brought about by globalization, management today will need to possess stronger judgment, decision ability, adaptability and greater foresight. Ability to look far is crucial as one need to be able to foresee unforeseen circumstances in order to be ready at all times to react to any changes.

3. Form key competitiveness for the enterprise, and grow together with the economy. Treat your staff with an open heart, cultivate the enterprise’s values and vision constantly into them to foster togetherness within the organization and strengthen the organization’s strengths. .

4. Build and strengthen the institutional framework and economic system of the enterprise. MNCs usually will establish main or Asian headquarters in key cities in China. Beside that, research and development centre, training centre and logistic base will also be built. Therefore it is vital for the organization to have a strong organization structure dealing with its cash flow, flow of information and manpower movement in order to ensure its success in China

5. It is essential for the foreign-funded enterprises to understand the China’s culture, especially regarding the culture of Guangxi (relationship), so as to be able to gain the popularity and trust of China population. With a good relationship, business can become smoother and probability of failure will be greatly reduced. Stronger bonds can also be built with the customers, suppliers and partners.

Analysis of the success and failure of doing business in China is a post from: Marketing Blogs | Albrowmarketing.com

If not there’s, a good chance that you’ll want to get ready for it.

The reason why; In just five years, more than 100 million consumers and your potential customers in North America will be 50 and over. These people have and will continue to drive the market place so your best bet is to be ready for them, and what they’ll be looking for is health information.

So here are 5 Essential No-Cost or Low-Cost Resources for you to start making money in the health and fitness market….

Essential Resource #1:
www.HealthInfoProfits.com

Chances are that you don’t yet have a product to market to the millions of people who are looking for health information every month. So, as you research for your passionate health niche, there’s an amazing way to shortcut this process which is called Private Label Resale Rights Products.

What they are simply, are products already created for you, to use as you wish. Either for people to download with ebooks, for free reports to collect names and email addresses for creating a mailing list, or simply as content on a website or blog to grab a piece of the Google Adsense Phenomenon or affiliate commissions.

The best is that you can pay a small amount for a membership and get products with sales pages written for you each and every month. This cuts down on a ton of research time for you.

One point however is that you’ll most likely want to enhance and change these products so that they become yours and the next resource is so extremely valuable that I almost made it number one.

But first here’s the direct url for private resale rights packages again:
www.HealthInfoProfits.com

Essential Resource #2:

www.WebMD.com

As you enhance your Private Label Products with new and valuable health information the grand daddy of all sources for health information is definitely WebMD.com. They are hugely known as one of the most reliable sources on the web for health information. The reason being that the great majority of their articles are actually written by doctors and/or those within the health care profession.

Now with that being said there’s an even better source within WebMD for doing your product/content research, and this is the discussion forums that focus on just about any health problem that you can think of.

These are immensely valuable for the fact that you can figure out exactly what is on the mind of your potential customers at any given time.

Sufferers are on these discussion boards for one reason and one reason only. To look for answers to their health problems, and you can be sure that if one person is asking, somebody else is wanting an answer to the same question.

These are the answers that you’ll want to provide within your content simply because these are your future customers.

Here’s the direct url to the message boards at WebMD:
http://boards.webmd.com/.bebc200/

Essential Resource #3:

Google Answers.

I’m actually shocked at how many people don’t know about, and don’t utilize Google Answers.

Here’s why it’s such an essential resource and how it works.

Using the search engines to research a topic can be very time consuming considering all of the muttle and irrelevant content that you have to suffer through just to get the answer to one or two of your most pressing questions that you want to tackle. When you go to Google Answers you can either a) pay a small fee to ask a question, in which a professional researcher hired by Google will actually research your question for you and answer it on the board. The beauty of this is that they give all the actual resources that they used to get your answer giving you url’s in case you want to further your research.

Or… b) you can just type in your keyword and there’s an amazing chance that someone has already asked the same question and better yet, payed for the answer so that you don’t have to. You have to really visit the site to appreciate the beauty of it.

The direct url is:
http://answers.google.com/answers/

Essential Resource #4:

The Warrior Forum:

This is just a quick and easy no-brainer.

If you want to make money online marketing health information then you want to tap into the greatest minds on the internet don’t you? This is the greatest place to do this. There is an entire marketing education to be had for free on this forum.

The people there are extremely knowledgeable, and very fair to the newbie.

Here is the direct link to the forum:
http://www.WarriorForum.com/forum/

Essential Resources #5:

www.List and Traffic.com

If you want to make money on the internet then you absolutely must have a list.

In order to grow your list you must have traffic to your site, or opt-in page. This is where Jimmy D. Brown (one of the greatest and most trustworthy internet marketing teachers online) comes in, and gives you so much value for your money that you would be a fool not to at least try it out for the measly ten dollars.

So there you have it. Five incredible resources that should get you running and seeing profits quickly from the baby boomers that are about to drive the internet health market.

You can get every answer to every question you should ever have from these five sites where all the information is literally right at your fingertips. It’s just up to you to take the action and use the information.

A Strategic Plan: 5 Essential No-Cost Or Low-Cost Resources To Short-Cut Your Profits In The Health Niche Market is a post from: Marketing Blogs | Albrowmarketing.com

1. Capture those tidbits of information as soon as they come to mind. Jot them down in a notebook or get them into a Word document. They can be in a raw format, with just enough information to jog your thinking about what you mean. There will be time to refine them later.

2. Let a couple weeks go by, allowing most of the information to surface in your thoughts. It rarely happens by declaring two hours on a Thursday afternoon to sit at your computer to think of it all.

3. Refine and organize the tips. Divide them into categories and edit the text. Use a writing style similar to what you are reading here.

4. Be sure to include your contact details so readers can easily reach you. Add a brief section about your background so people will know your qualifications for presenting the information.

5. Hire a graphic designer to make the words look good on the page. Your completed product will be a tips booklet measuring about 3 ½ inches by 8 ½ inches when printed. The designer will create their part of the finished product as a PDF file.

6. Send the PDF file from your graphic designer to a printing company. Do an initial print run of 1,000 copies.

7. Think about who can benefit from using your booklet to promote their own product, service, or cause. Send them a sample of your booklet and a cover letter describing some of the ways they can increase their sales or further their cause by using your booklet as a promotional tool.

8. Consider corporations, associations, publications, and any other group that seems appropriate for the topic of your booklet. Reach out to as many of them as you can, on whatever budget of time and money you have available to you.

9. Realize that every time one of the large-quantity buyers sends out your booklet to promote their own product, service, or cause, they are also marketing your business. Your contact information in the booklet allows the reader to reach you directly.

10. Enjoy the expansion of your customer base and your checking account. You are now reaching a larger audience than you are likely to do single-handedly, thanks to the large-quantity buyers of your booklet. And you have been paid by your buyers to reach those new people.

Those sound bites you have been saying for years are now reaching far beyond your current clients, helping your buyers, their clients, and your own business. It doesn’t get a lot better than getting paid for your marketing materials.

© 2005, Paulette Ensign

10 Steps to Getting Paid for Your Marketing Materials is a post from: Marketing Blogs | Albrowmarketing.com

1. Unsubscribes are good.
The only way that you will not get unsubscribes to your list is to never send to them. Not everyone will like your personality or writing style. Those that don’t will never follow your recommendations so it is not a great loss when they unsubscribe.

2. Be yourself.
Let your personality come through to your list. People will buy from you because they trust you. Try to be something you are not and it will come through to your list and you will never develop that trust.

3. Be informative.
Make sure that you are supplying quality information to your list. Even if you are presenting a product for sale make sure that you are also supplying information. Create the problem and your product as a solution but also let your subscribers learn something about the topic even if they aren’t interested in the product.

4. Stay on topic.
If your list is about desserts that should be the topic of your email. Now don’t send marketing tips to your dessert list or desserts to your marketing tips list. Yes, there may be a few that have interests in both (I am one and have both types of lists), but the person signed up for a specific topic and you are violating that trust you have worked so hard to create.

5. Only send one item per email unless it is a newsletter.
Sending multiple items to your list can be extremely confusing to them and never get you the action you are looking to get. Make sure that you have a call to action in every email. Never leave your subscriber wondering what you wanted them to do.

6. Always have a reason
This tends to go with number 5. Make sure that there is a reason for the email that you sent. If you have a purpose then people will tend to keep reading. If they have no idea what your reason is for your email then they will quickly stop reading all of your emails.

7. Track what works.
Tracking is the only way you will know which of your emails works and which don’t. This will allow you to improve your emails to your list. Do remember that the only purpose of your email is to create the click through to a sales page. If it does that it is successful whether you sell a product or not. The sale of the product is dependent on the sales page.

8. Use contact information.
You are building a relationship and that is based on trust. Let people know who you are and how to reach you.

9. Be responsive.
If you receive an email from a subscriber answer it. That goes a long way to building the trust that is necessary to create a customer. People buy from those that they trust.

These tips will go a long way towards helping you to build the relationship that is necessary to build a profitable list.

9 Tips To Building A Relationship With Your List is a post from: Marketing Blogs | Albrowmarketing.com

If you’re not sending your own personal email newsletter you’re missing a huge opportunity. I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant. You MUST develop you own email newsletter.

An eZine will allow you to build your relationship, credibility and trust with the people that subscribe. Provide them useful, unique and pertinent information and watch your sales skyrocket.

2. Pay-per-Click (PPC)

Pay-per-click or PPC ads are a very effective and cost efficient way to drive prospects to your website. Whether it be a one-page sales letter or a “squeeze page” for them to sign up for your ezine, PPCs are an easy way for you to build awareness.

By using PPCs you can achieve laser like focus on your target market by using specific keywords. Then run ads for only those keywords. The benefit is when the prospect clicks on that ad they are not going to a general site with all kinds of garbage on it they are landing on your specific, targeted site. Niche marketing at its best.

3. Customer Referrals

This is old school. But if you’re not asking every single person you come into contact with, “Do you know of someone who may benefit from my services/product/whatever?” Then you don’t know what sales is all about. Sorry but you don’t.

Sure, most of the time we won’t get a referral. But all it takes is one to make it all worthwhile. Imagine if you made one more sale a month. What would that do to your income? Well, that’s easy to attain no matter what industry you’re in. If you just ask for referrals.

4. Ask Co-workers

Have you ever thought of asking a co-worker for a business referral? Most people don’t. It’s amazing. They think that since their co-worker works their they would have already talked to everyone they know about their company.

However, over 90% of non-sales employees have top quality prospects sitting in their brain. You just need to ask them for the information.

5. Ask friends, family and neighbors

Same here. Most people do not want to mix business with their personal life. Get over it! Your friends, family and neighbors have a keg of referrals. They’re just waiting to be tapped.

6. Joint Ventures

Who do you know in your industry that is not a competitor but that calls on the same customers and/or companies as you? Great! Call them right now and ask them how you can build a mutually beneficial relationship together.

Remember, they’re going to ask, “What’s in it for me?” Be prepared with a deal they can’t pass up.

7. Flyer Distribution

It doesn’t matter if you sell to consumers or businesses. Design a compelling one-page flyer and hire a company or a high school kid to deliver them to your target area. This is a great way to get quality leads for very cheap. Try it. I promise you’ll be surprised and impressed.

8. Postcards

This is one of my favorite, low cost ways to drive traffic to my websites. The key is to use a simple, targeted message on your postcard. No fancy graphics or fonts. Simplicity is key here.

You can increase your response rate by up to 200% by using the simplicity formula. The message should be in paragraph form and only 2-4 sentences. If you can personalize it that’s even better.

9. Cold calling

Ah yes. Good old fashioned cold calling. You may not want to hear it or like doing it but you can’t argue with results. When you do it right of course.

You need an effective plan, technique and outline to make it work best. No cheesy scripts with canned responses. You need to sound genuine, caring and be focused 100% on the prospect. If you can change your mindset into one that you are simply talking to a good friend you will experience tremendous results.

ABOUT THE AUTHOR:
Drew Laughlin helps salespeople who struggle to exceed sales goals and quotas on a consistent basis with his “How to Triple Your Sales in 30 Days” training system. Read sales success stories at his website http://www.GetCustomersFast.com.

9 Easy Ways to Find More Customers Fast is a post from: Marketing Blogs | Albrowmarketing.com

2. How do I benefit?
Let’s face it… customer really don’t give a hoot about who you are, your hard earned credentials or your company history. They want to know “what this product will do for me?” Spend your time wisely; emphasize the benefits the consumer will enjoy… and you’ve got a sale!

3. How soon?
Our economy has come to expect immediate gratification. The quicker your customer has the purchase in his hands, the happier he is. Invest in quicker service, for higher sales volume and increased customer satisfaction.

4. Can I return it?
Hey, there’s always risk in a purchase. What if it’s not what the box made it look like? The knowledge that it can be returned soothes the customers fear of making a poor investment. Money back guarantees go a long way toward banishing the last minute purchase jitters.

5. Should I trust you?
The best way to turn away a potential customer is to offer a “to good to be true” deal. No one trusts exaggerations or even claims that sound like exaggerations. Do you have a deal that really is too good to be true? Be careful how you word it. Remember that a customer who discovers his product is even better than promised is an extremely satisfied customer.

6. Am I making the right choice?
Emotions and logic work together to create the right balance for the buyer. Usually the purchase is based on emotion. It’s later that the customer looks for the logic to justify the purchase. Be sure to include logic in your advertisments so the customer will feel that his purchase was justified.

7. How do I pay for it?
You probably remember standing in line at a place of business, while the customer 9 people ahead of you tried every method of payment under the sun. Everyone was shifting from foot to foot impatiently, and some even laid their products down and walked out empty handed.

Hey, it happens in the virtual world too. Consumers wait and wait for a page to download… they become frustrated and with one click of the mouse… you’ve lost a sale.

Make sure purchasing is an easy and painfree experience for your customers. If it’s too complicated and lengthy, they’ll just forget it… and you can kiss your profit goodbye.

7 Questions Consumers Ask Before Buying Your Product is a post from: Marketing Blogs | Albrowmarketing.com