Art Marketing Tips – Launch a successful business selling your art or crafts

Posted by admin | Posted in Marketing Tips | Posted on 01-03-2010

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Define your goals and get organized – What are your goals as an artist? Do you hope and dream to one day have your artwork displayed in a museum or do you just want to sell enough of your art to make a good living? Defining your goals is an important first step toward your success as an artist. Realize your long-term goal and then set reasonable and attainable short-term goals.

Build your confidence – You need to believe in yourself and your artwork. If not, your marketing efforts will be less effective as the fear of rejection will hold you back. You have to learn to take risks. No one is going to come knocking at your studio door. Get out there and meet new people, network with other artists, open a booth at an art show, etc.

Get in a business mentality – If you want to be successful with your art business, then you will have to learn how to juggle more than one task. This means learning how to become successful as a businessperson. The artists that are most successful have learned how to enjoy both creating and marketing their art.

Art fairs – Art fairs open up great doors of opportunity for artists. They enable artists to market directly to the public without the need of an agent. The public loves art fairs. They usually come to these art fairs with the intention to purchase something, which creates more opportunity for an artist to make a sale and get recognized. You can find a wealth of information about art fairs online. One such place is http://www.sunshineartist.com/. Sunshine Artist is a great magazine that provides detailed information about art fairs and festivals. Check it out!
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Are you ready for the Christmas shopping season

Posted by admin | Posted in Customers | Posted on 28-02-2010

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A consumer survey reports that 56% of people said that they plan to start their shopping using the internet, and more than 60% said that they plan to start their Christmas shopping before the end of October!

So you need to be getting your business ready now for the Christmas season if you haven’t already done so, you don’t want to miss out on those sales.

If you have a website that you can edit easily yourself, you can make these changes immediately, and start your Christmas marketing campaign quickly. Then, if you have a mailing list, as soon as your site is ‘set up’ for the festive season you need to use your list to let your customers know.

Keeping in touch with your customers is the key to increasing your sales and this is, of course, especially true in the holiday season.

When so many smaller retailers are competing for consumer attention you need to reach out to your customers before somebody else beats you to it.
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Are You Playing Checkers or Chess?

Posted by admin | Posted in Marketing Strategy | Posted on 26-02-2010

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* Attend a networking event and expect it to generate business

* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services

* Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner

* Misunderstand the differences between advertising, PR, and promotion – and what they can and cannot do for your professional service firm

* Underestimate how important it is for your to address your clients’ PERCEIVED need (i.e., what THEY think they need) vs. what you know they need

You’re playing chess when you…

* Understand that there are right clients and wrong clients for your firm, based on where you want your firm to be in one year, two years, five years – and that your definition of “right” will change over time

* Consider what the right kinds of clients look like for your firm and then carefully develop a roadmap for all marketing activities that align with your definition of “right”

* Use a combination of carefully crafted “touches” to move prospects through your relationship pipeline from Stranger, to Acquaintance, to Friend, to Lover, to Loyal Partner. Are looking six moves ahead, instead of at the next move. Whether it’s developing your website, deciding what committees or networking groups to join, if you should invest in a particular piece of marketing collateral, or where to publish your next article…chess players see the connections between today’s marketing decisions and their impact months and years ahead.For a game plan to avoid checkmate, try these things:

* Consider where you want to be in 6 months, 12 months, 18 months and 36 months. Identify the big steps to get you there. I organize my actions by “theme of the month.” For example, within 6 months, I want to be well into developing an online platform to launch subscription-based marketing tools. So January and February are Research Months. I’m attending two related conferences to quickly assess the latest approaches, make some good contacts, and scope the competition.
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Advertising Agency

Posted by admin | Posted in Tips | Posted on 25-02-2010

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Advertising is well known since long time ago. It is a form of communication to promote a product. It can persuade the viewers to take some action. It comes with the name of product and the advantages of this product. Advertising is developed in the late 19th and early 20th centuries. Commercial advertiser is very needed to make increased of the product. Besides that, by advertising it can make the product well known.

If you want to find full service design agency, you can go to Mdgadvertising.com. This company is located in south Florida. They have many offices in FL, New York, and Boca Raton. They also offer various design of advertisement. They have many creative employees. As a very creative company, they also give you the newest and unexpected idea to make your advertisement. Sometimes having more imagination is more important than knowledge. You can get a special skill like no other. They also give the best service to make you satisfy. They also have a strong management team to work together.

If you want to try this Florida Advertising agency you may contact them at 561-338-7797. Their customer service will help you to find you’re needed. You can get a creative design for your advertisement.