Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn’t always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.

How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions involved in the process? Consumers–whether they realize it or not–use up to six categories of emotional criteria when they decide to purchase your product.

Technical criteria

Technical criteria relate to what your product does. Every product performs a function. It may also perform additional functions or have features that make it easier to operate or use. If your type of product has been around for a while, everyone assumes it will perform its basic function. Marketing battles are fought on the ground of extra features and ease of use.

Does your product perform its core function better, faster, or more smoothly than your competitors’ products? Have you enriched your product with additional features? Is your product easier to buy and simpler to operate?

Economic/sacrifice criteria

Economic/sacrifice criteria relate to price. Consumers live in an approach/avoidance world. Your product’s benefits are in a tug of war with its price and the effort it takes to purchase it. For most consumers, the psychological cost of paying for your product reduces their enjoyment of it. Several emotionally significant factors influence the maximum price you can charge for your product.

How closely does your product relate to the buyer’s needs? How unique is your product? Do you charge a “fair” price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requirements and this loss of control may be frustrating. Consumers also feel obliged to consider the needs and desires of others, like their spouse or children.

Does your product help your customer comply with any legal requirements? Can your product be made more appealing to your customer’s children or spouse?

Integrative criteria

How does your product or service fit with your potential customer’s social group or personal identity? Consumers belong to social groups. They face potential embarrassment if they don’t conform. So they constantly try to strike a balance between group membership versus visibility and self-esteem. Any product or service that increases their self-esteem is emotionally satisfying.

Sometimes a “blurb” can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, “I want to learn more” response from the reader. As a rule of thumb, most blurbs are one paragraph in length and contain no more than 100 words. Alternately, two or three smaller paragraphs can also be effective, depending on the room available.

A blurb can be particularly useful when you want to attract attention to a topic, without setting aside an entire web page for an article. A link at the end of the paragraph such as: More… can generate the needed click through to the rest of your article or directly to the product that you are selling.

Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I’m sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mobile billboard advertising is one of the top growing advertising medium as it offers flexibility and improved message delivery on the streets where your customers are. Business owners often opt for this kind of strategy because they want to stand out from their competitors. You could basically use mobile advertising not only for product launches but also for exhibitions and events, store openings, election campaigns, and seasonal sales among others.

You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it attracts a lot of attention. It is a unique way of getting the attention of your target customers. Your customers need not only be the people who would pass by your store or see your poster in one corner of the street but also those who are simply walking down the street or having a cup of coffee in the coffee house. Mobile advertising also spikes competitor’s stores. It can probably put you one step ahead of your competitors.

Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.

This article discusses several of the more useful ways to promote and the necessity of keeping some balance in your promotional efforts.

– SEARCH ENGINES

Everyone needs to make an effort to get their site indexed to the major search engines. If you have no idea how to do this, here is one of the most important links you will every locate and it comes at no cost.

http://www.Selfpromotion.com/

If you want more people to visit your website, you must know how to create search-engine-friendly web pages, and then submit your URL to all the major search engines. That’s what this site is all about.