In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive highlights about postcards.

1) I know that a postcard is better than something in an envelope.

For many reasons, the main one being, in an envelope you can’t make your potential customer see your message.

People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.

With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn’t they?

And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.

Let’s face it – junk mail gets thrown away. And postcards are junk mail to a lot of people.

When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today’s postcards are vibrant, high-impact creations with clip art so real that it’ll jump off the page at you. And the best thing about them…

1. They’re Short and Personal
Let’s face it, people just don’t have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.

Postcards get read! It’s already open, and the message is “in your face” without exerting any effort to absorb it. Even if the reader isn’t trying to read it, he’ll get the impact of the short message before he tosses it.

Personal messages have a greater appeal than mass mailings. Postcards keep the old time charm of a personal greeting while implement new high tech marketing strategies… a combination for success.