Simple phrases can carry an impacting wallop! The key…keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them.

Let’s face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we’ve made the right choice! Yes, we’ll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.

The Secrets to Creating Power Phrases
1. You want to become a pro at creating phrases that spur the customer’s desire for your product or service? Write a list of all the benefits your product or service has to offer. Simply combine one or more benefits with high intensity action words and you’re ready to go!

Here are some examples to get you started:

” Quick! Easy! And Rock Bottom Prices!

” Work You’ll Love, More Money in Your Pocket, and More Time to Spend It!

2. High Impact words like: quick, easy, low-cost, enjoy, love, and help are key to creating statements that create dramatic word pictures in your customer’s mind.

Price is what you pay – value is what you get.
Warren Buffett, Chairman of Berkshire Securities

Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer – you must demonstrate that you value them.

Value implies trust so start by building trust. Always under-promise and over-deliver. Be known for keeping your promise and then some. Be honest. Never promise what you cannot deliver.

Don’t confuse value with cost. A product’s value is almost never equal to its cost. For example, your product might cost you $2 and you sell it for $10. The value to you is $10. The value to the customer will usually be more than the selling price. If it was only worth $10 to the customer then they have no motivation to buy. But if the value to them is greater than the selling price, they are motivated to trade their money for something of greater value. It may be worth $25 to the customer. Then they will gladly give up $10 of their money for the product. The more that value exceeds the cost of the purchase, the more the customer will want to buy from you. Always offer value that is greater than the price they pay. Your challenge is to ensure the customer sees much more value than their cost.

The Value Formula
How can value be so different from cost? Examine the following formula, then discover where you can concentrate your efforts to enhance value.

Total value = real value + perceived value

Let’s take it apart to understand it. Real value comprises the tangibles. It is relatively easy to measure. Real value can be expressed in this manner:

Real value = function/cost

Function is what the product or service does in mechanical or analytical terms. Imagine you are buying a new car. If you are shopping for the best real value, you would get the most function efficient ground transportation for the lowest cost. You could measure the car’s function factor by comparing it with the cost of your practical alternatives; public transit, car pooling, taxi, bicycle, limousine, various car models. You might wish to consider the costs of these alternatives in terms of time and inconvenience. What does your new car give you that these other modes of transportation don’t?

Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.

The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy.

How can a color help sell your product? Easy. It can put your customer in the buying mood. You can color anything your customer sees – your product, its packaging, the website, sales materials or your logo. If you choose the right color, you could send people scrambling for their wallet.

Here are some colors and their power:

* Blue is an all-time favorite. If you use blue, people see you as trustworthy. It is conservative and solid. Blue is the color for little boys because according to folklore, baby boys are born in the blue shadow under a cabbage. Good products and services for blue are boys’ clothes, jewelry, travel, insurance, business services and art.

Blue exerts another extraordinary effect: it curbs the appetite. Dieters sometimes eat in blue light, from a blue plate in a blue-colored room. It odd thing is – it works. They do not eat as much.

* Red signals excitement – and danger. It makes people feel expectant. It is often used for introducing a new product. Some good products for red are security products, toys, sports accessories, cars, children’s clothing and pet products.

* Pink is a calming color. Pink is used to sell girls’ clothes and toys as well as cosmetics. Pink shades and lampshades soften the light in a room. A sales price printed in pink tends to make it appear less expensive. Perhaps, it is the calming effect at work. Pink is also pure innocence. Little girls are given the color because ancient folklore has it that girl babies are born in the heart of a rose. *Yellow grabs the eye. In fact, it is the first color babies recognize. It gives off a secure feeling. It is excellent for children’s clothing, health services, vitamins, pet items, music, flowers and household appliances.

When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs.

Maybe it’s time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.

Don’t believe it? Take a close look at Disney. Now that’s a perfect sample of creativity and marketing going hand-in-hand! Walt Disney… a dreamer who put magic into his marketing.

Creativity can take on several different “personas”…

1. The Explorer
The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.

2. The Dreamer
A wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination.

3. The Artist
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.

Before you set this article aside and get back into the daily grind, let’s think of what all of this could mean to your marketing campaign.