WHAT KIND OF VISITORS WILL THE OPTIMISATION OF WEBSITE PAGES PROVIDE YOU?
How do the visitors to your website find you?
There´s a big difference between hits to your site and qualified visitors to your site!
Hits are just a showing of your site´s home page that you can get by the thousands with pop under scripts and exit-exchange programs.
Qualified Visitors are people who looks for information, that found your site through a link on other site, or through a search on the Search Engines.
If a person knows your web site´s URL he can just type in on his browser and will find you, but MOST of your visitors won´t know that you exist before they find you, and they will find you thanks to the optimisation of website pages.
The big difference between the hits and the qualified visitors, is that the qualified or targeted visitors are looking for the contents of your web site, and that from every 200 bulk untargeted visitors you will only get 1 qualified visitor, so you definitely need to go for the qualified targeted visitors.
Most of the places that talk about optimisation of website pages will teach you tricks to get a better ranking on the Search Engines, they will teach you how to manipulate the relevancy algorithms of the Search Engines, to receive a better placement on a keyword search, but I think that the effort must not be put on the tricks, but on the quality of the content.
Why?
* Every trick that you use will be discovered sooner or later by the Search Engines
* If the Search Engines discover you, they will ban your entire web site
* Search Engines evolve month after month, and they become more and more complex to cheat
* Search Engines keep on changing their algorithm
* Your web pages must please the Search Engines AND your visitor (or they will click away as soon as they arrive)
And what pleases the Search Engines AND the visitors?
RELEVANT AND GOOD CONTENT about the keyword that they came looking for.