If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:
1) You can continually write your own materials…and you should.
2) You can record your thoughts and get them transcribed… and you should.
3) You can hire a ghostwriter to write materials for you… and you should.
or
4) You can purchase the rights to content that you can resell… and you should do this as well.
Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.
Let me explain…
4) You can purchase the rights to content that you can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.
First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased. There are different “rights” and you need to be aware of the differences. I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.
If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:
1) You can continually write your own materials…and you should.
2) You can record your thoughts and get them transcribed… and you should.
3) You can hire a ghostwriter to write materials for you… and you should.
or
4) You can purchase the rights to content that you can resell… and you should do this as well.
Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.
Let me explain…
3) You can hire a ghostwriter to write materials for you
Hiring a ghost writer has some major advantages and disadvantages. First and foremost it takes a HUGE burden off your shoulders to create original content. Secondly it frees up a lot of your time. Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go – it truly is the magic pill.
If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:
1) You can continually write your own materials…and you should.
2) You can record your thoughts and get them transcribed… and you should.
3) You can hire a ghostwriter to write materials for you… and you should.
or
4) You can purchase the rights to content that you can resell… and you should do this as well.
Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.
Let me explain…
