Artists use color in many different ways. The colors that we see are light waves reflected or absorbed by everything around us. In nature, a rainbow is actually a white light that is broken apart by the moisture in the air.

The nineteenth century was the turning point for the development of color illustration. At the start of the century, books with colored plates were hand colored by the artist using techniques that dates back to the Renaissance. A hundred years later, the steam driven printing press and the photo reproductive techniques took printing out of the hands of the artist and introduced processes which would be used until the computer revolution of today.

Today’s color printing uses new technologies and techniques such as digital lithography. Color printing today is generally handled using offset lithography. This printing process coats a rubber drum with the color and water necessary to produce the image. The image is then transferred to the offset drum. From the offset drum the image is transferred to the paper or other printable medium. This process makes it possible to transfer color photographs easily.

As technology continues to develop, new printing techniques will eventually overtake offset printing as the number one printing option. Offset printing is the least expensive at this point but manufacturers of digital printing are trying to catch up.

Keep in mind that the right printing technique for any business is one that delivers a superior output, time after time, with no breakdown in quality. Traditional full color printing involves higher set up costs, thus, excluding small quantity jobs from full color. The increased set up costs also creates large outdated inventories of previously printed materials produced in large amounts to justify the costs of full color. But that is in the past. Digital color printing is fast gaining with offset printing.

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

4) You can purchase the rights to content that you can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased. There are different “rights” and you need to be aware of the differences. I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages. First and foremost it takes a HUGE burden off your shoulders to create original content. Secondly it frees up a lot of your time. Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go – it truly is the magic pill.

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…