When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.

Your body language consists of many key ingredients, but here are the five that are considered to be the most important, along with a description and a few tips to improve your skills.

1. Eye Contact

When you are speaking with a customer, or potential customer, look them in the eye, it will show that you are a confident person, and that you are confident in the product you are selling.

2. Hand Shake

When you shake someone’s hand, grasp it firmly, and give no less than three good pumps. This will once again give your customer the indication that you are a confident person, and that you are genuinely glad to meet them, or see them.

A limp hand shake, better known as the “dead fish” is a way of telling your customer that you are not interested, it is a major turn off!

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.

2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch.

3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.

4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; “Attention! Accountants, Discover A New Way To Increase Your Client Base!”

5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

1. Email (opt in)

If you’re not sending your own personal email newsletter you’re missing a huge opportunity. I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant. You MUST develop you own email newsletter.

An eZine will allow you to build your relationship, credibility and trust with the people that subscribe. Provide them useful, unique and pertinent information and watch your sales skyrocket.

2. Pay-per-Click (PPC)

Pay-per-click or PPC ads are a very effective and cost efficient way to drive prospects to your website. Whether it be a one-page sales letter or a “squeeze page” for them to sign up for your ezine, PPCs are an easy way for you to build awareness.

By using PPCs you can achieve laser like focus on your target market by using specific keywords. Then run ads for only those keywords. The benefit is when the prospect clicks on that ad they are not going to a general site with all kinds of garbage on it they are landing on your specific, targeted site. Niche marketing at its best.

Here are 8 dynamic marketing tips to help you increase your sales and profits fast.

1. Don’t Just Sell Benefits

Don’t just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery – Even When You Can’t

The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site …available only to new customers.