One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.
Months later they are wringing their hands with regret wondering why they’ve had five visitors, four of which were their friends!
A website does not just automatically appear high in the search engine rankings and get traffic, you have to do some work in order to get this traffic and start making sales. There are thousands, or even more of sites competing for the same traffic you want – depending on your niche and keywords, there could be millions of sites!
You need to promote your website and get it noticed – not only in the search engines, but in other places where you will get targeted traffic who are interested in your website.
Posted by admin | Posted in Business, Motivators | Posted on 01-08-2009
0
With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.
1. First on the check list is; is your unique selling position (USP) clear and provoking?
You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:
“We’re not #1, so we work harder to get the job done.”
In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.
Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.
