Thinking of online success, the early opening of the new “Big Marketers’ Search Engine” couldn’t be thought of as different. We initiated the project a little way back, but BMSE finally saw the light on the 25th of March. Nothing went wrong until 3 days after, and if you tried to use BMSE for a search, then you all know what we’re talking about.

Google disabled it. Yes, they actually temporarily disabled the displaying of results for anything you tried to search with it, claiming we violated their “Terms of Policy”. Well, we didn’t do cloacking, we didn’t do result forwarding, we didn’t display any pop-ups at all, we didn’t use any traffic boost technique..then what was it?!

Astonishing as the answer may be, we couldn’t believe it too. We actually exceeded the number of standard queries with our new engine. What was that number then, you may think?! Well..think of it as exactly 1768 unique search queries in only 3 days. |WoW| !!
That really is big. That’s why we called it this way, although we didn’t imagine it would be that big, it seems that BMSE is really proud of its name and already taking over.

One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.

Months later they are wringing their hands with regret wondering why they’ve had five visitors, four of which were their friends!

A website does not just automatically appear high in the search engine rankings and get traffic, you have to do some work in order to get this traffic and start making sales. There are thousands, or even more of sites competing for the same traffic you want – depending on your niche and keywords, there could be millions of sites!

You need to promote your website and get it noticed – not only in the search engines, but in other places where you will get targeted traffic who are interested in your website.

With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.

1. First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:

“We’re not #1, so we work harder to get the job done.”

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.